Who Can Say Which Green
Segment Influences Which?--They're All Interdependent!
A new survey says Green is finally paying off for businesses (http:www.shaneshirleysmith.com/2013/06/new-survey-says-green-is-finally-paying.html?). Three, leading green business associations issued a joint report: The Association of Enterprise Opportunity (AEO); Green America (GA); and EcoVentures International ((EVI).
Their report shows that three out of four small businesses said sales of green products and services increased--even in the recent bad economy!
A Whopping Increase for Organic Food!
While the overall food market grew 33%, the organic food segment grew 238%! According to the report, although organic food and beverages help drive the growth of green, across all industries green segments grow and gain market share over conventional markets.
Consumers, it seems, respond when given the choice to purchase products they know are good for them and for the environment.
Consumers respond more positively to businesses that follow green policies--the greater their environmental practices, the higher their sales!
No comments:
Post a Comment