Wednesday, June 12, 2013

What a True Organic Food Communication Network Could Accomplish

A Case Study From LinkedIn's Organic Ingredients Group 

 
 
On June 9, 2013, as a member of LinkedIn's Organic Ingredients, Raw-Materials and Product Development Group, I received this urgent-sounding message:
 
 

Organic Ginger Puree Available For Sale in Melbourne, Australia (Heavily Discounted)

 
 
Hi guys,
We have 1.2 tonnes of frozen organic ginger puree in Melbourne, Australia.  The product is perfectly fine and has a beautiful flavor profile.  We wanted to use it for a drink but it was too thick for our co packer and clogged the filler heads.\
 
However, for any other application like soups, baked goods, sauces etc. it would be fantastic.  We purchased of The Ginger People (http//gingerpeople.com.au/bulk-ingredients).  Item code 36106.
 
Product still has around 18 months until expiry  and we can negotiate on price depending on how much you need but we are looking to get rid of it quickly so it will be a bargain price!  Please contact for more details/specs/organic certs.
Cheers, James
 

How Our Organic Food Network Would Help James

Unload His Surplus Organic Food Puree

 
In my last posting (June 9, the day James also wrote), I described briefly the business I am developing with colleagues, I Control Communications (www.icontrolcommunications.com) and our first major service, The Organic Food Network.
 
Our web-based service would link all in the worldwide organic food  movement, whether consumers, farmers, distributors or other middlemen such as processors.
 
Each participant in the network would be connected in three ways:
 
  1. By his role or function, for example, as consumer, producer, or middleman
  2. By the specific organic food product that he/she was interested in at the moment
  3. By location geographically--postal zone, within a country, globally
 

What James Could Do Via Our Organic Food Network

 
 
James is looking for another organic food processor who either seeks organic ginger puree or might, if he knew it was available--especially at a good price!
 
With our Organic Food Network, James could use his computer, lap top, or smartphone to instantly contact organic food processors anywhere in the world--possibly also wholesalers, if they handle bulk shipments of raw puree or might have customers with an interest.

 

LinkedIn Groups Now Connect Organic Food Seekers in General Ways

 

Our Organic Food Network Will Connect All Seekers

In Very Specific Ways!

 
 
 
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