Monday, April 22, 2013

Where Is the Organic Food Movement at This Time?

How I Aim to Help the Organic Food Movement

 
 
If I look around the world, I see scattered efforts to enhance the cultivation, distribution, and consumption of organic food.

 
Cultivation--In some countries, national organizations of organic farmers exist.  In some of these, even within the nation, local groups have organized.  Some farm groups are especially focused on actual organic cultivation.  Some also work on getting their organically raised crops and animals to market.  Some help develop CSAs (Community Supported Agricultural efforts) and help foster and participant in "Farmers Markets."
 
Distribution--In the area of distribution, little organization focusing on organic food can be found.  Are there any associations of organic food retailers?  Organic food wholesalers?  Organic food processors?
 
A sub-section of the Distribution segment is Organic Food Meal Service.  This includes Restaurants,  Company, School, and Hospital Cafeterias,  and Retirement Home Meal Service.
Where are there associations of restaurants and organizations in what is often called the Hospitality Industry that have formed, to demand and foster organic food needs? 
 
Consumption--Although--organizationally speaking--consumers are largely asleep, nevertheless, individuals as well as a variety of health organizations are beginning to voice concerns and are  starting to advocate for greater transparency in how foods are raised, processed, transported, and marketed to consumers. 
 
Nevertheless, where do we see powerful enough consumer organic food organizations, strong enough to counter  the hefty weight of factory farm Goliaths, food processing industry behemoths, either locally, regionally, nationally, and internationally?
 

What I Aim to Achieve

 
I see the need for greater conscious and co-operative interaction among all players in the organic food movement--consumers, middlemen, and producers.  To this end, I'm in the process of creating a web-based communications system that would link all participants by type of organic food product.  My business is called I Control Communications (www.icontrolcommunications.com). 
 
Originally, I conceived it as a means to bring the many hopes, wishes, and interests  of the so-called LOHAS cultural creatives together (LOHAS stands for Lifestyles Of Health And Sustainability).
 
I and my two partners now focus on what we call The Organic Food Network (For details, check out the above website). 
 
We aim to connect all the players in the organic food world, both consumers and providers, to satisfy everyone's needs more effectively--as both buyers and sellers.
 
We aim to transform the world of organic food via real-time communication, so that, whatever your role, just reach for your smartphone, tablet, or computer, make a few selections and press GO!  Our service will instantly link you with resources you seek, local or far away.
 
Moreover, we'll let consumers register whether they prefer organic food grown locally, and/or meeting kosher, halal, or biodynamic standards.
 
Consumers may also choose favorite categories of organic foods:
 
Meat, Seafood, Baked Goods, Vegetables, Fruit, Grains and Flour
Milk, Cheese, Butter, Eggs, Yogurt, Spices, Jams and Jellies
Nuts, Deserts, Wine, Beer, Oils and Salad Dressings, etc.
 
You as a shopper may change your wishes (add or delete preferences) at anytime, 24/7.
 


 These New Connections Can Transform the Organic Food World!

 
 
Connection Possibilities via The Organic Food Network:
 
Consumers <------> Producers
Middlemen <-------> Producers
Producers   <-------> Producers
 
Consumers <--------> Middlemen
Middlemen <--------> Middlemen
Producers   <-------->Middlemen
 
Consumers <-----> Consumers
Middlemen <-----> Consumers
Producers < ------> Consumers
 
When all participants can interact, possibilities for cooperation and transformation are endless!
 


 

 
 

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