Monday, November 25, 2013

Create an Organic Beer to Celebrate an Anniversary!

Eco-conscious Patagonia Brews a Malty Beverage

 to Celebrates Its 40 Years

 
 
The well-known, outdoor clothing manufacturer, Patagonia, has joined New Belgium Brewing to mark its 40th year in business with suds described as brewed with organic ingredients.
 

Intriguing Taste

 
California-based Patagonia boasts that its beer brewed in the "California Common" tradition  and named California Route, is a California lager.  Here is the company's artful description:
 
Boasting California lager yeast with subtle  fruity esters and a refreshing light lager finish, California Route organic lager is canned for adventure [In other words, you can take your cans of organic beer with you on  outdoor trips, as you wear your esteemed Patagonia outerwear!].
 
The beer has an aromatic blast of citrusy hops and a heavy dose of noble hallertau. 
 
The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread.  Consistent with Patagonia's long-standing commitment to organics, the beer is brewed with certified organic ingredients.
 

Where Can You Drink Up!

 
Patagonia says that California Route, 5.5% ABV, and sold in 12-ounce cans, will be sold in
 
  • Seattle
  • Portland
  • Chicago
  • Boulder
  • Denver
  • Boston
  • New York City
  • San Francisco
  • Palo Alto
  • Cardiff-by-the Sea
  • Ventura
 
 

Cheers to Patagonia!

 

May Organic Beer

 

Have a New, Thriving Day!

 
 
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