Apostle for Organic Juice

Max Goldberg, "Please, only pressed organic juice!"

 

 

 

Max Goldberg is a hero among organic juice aficionados.  His website offers a directory where anyone, especially travelers, can find pressed organic juices--fruit juices and also green juice.

(http://pressedjuicedirectory.com)

 

 

Why Only Pressed Juices--And What Are They?

 

 

 

Goldberg distinguishes between juices prepared with a centrifugal juicer (a juicer with a blade that spins around) and juice made with a hydraulic press (likely to be a commercial piece of equipment, such as a Norwalk, named after its inventor, Norman Walker).

 

Personally, I'm satisfied with using my blender (with its centrifugal blades) to juice.  I make green, sweet smoothies for breakfast with a banana, organic apple juice that I've purchased, and lots of leafy greens.  For lunch, using my blender, I make a spicy, green soup with green onions, garlic, a zucchini, green pepper, added spices, and loads of leafy greens (spinach, lettuce, arugula, and sometimes dandelion).

 

Pressed juices are superior, according to Goldberg, because the press gets more nutrients from the fruit or greens and the juice oxidizes more slowly, retaining the value of its minerals, vitamins, and enzymes longer (up to 72 hours). 

 

When I juice, I make enough for two to three helpings.  Whenever I have them in the next day or so, I suppose I'm taking the chance that the juice has lost some of its nutritive value.  The taste, nevertheless, remains, as it did the first day when I made the juice!

 

 

Strengths and Weaknesses of the Directory

 

The strengths of the Directory are that wherever you may be (chiefly in the U.S.), you can instantly locate retail outlets that sell pressed organic juice.  And via the Directory, you can arrange for overnight shipments.

 

The weaknesses of the Directory are the overall weaknesses of our organic food world and its extremely limited supply of foods that are truly organic.   In other words, very few locations are blessed with sufficient sources.

 

 

Geographic Scope of the Directory

 

 

The Directory covers all 50 states of the U.S., plus specifically these cities:

 

• New York City
• Chicago
• Dallas
• Los Angeles
• Washington, D.C.
• San Diego
• San Francisco
• Miami  
• Boston

Internationally, the Directory includes only Australia, Canada, England, France, Ireland, and Lebanon.



 

Bravo Max Goldberg!

 

We need more of you!

 

 

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